Lauren Wilson

Lauren has a passion for helping museums and other informal educators inspire people of all ages through learning. She graduated from the University of Texas at Austin with an M.A. in Educational Psychology and a portfolio in Museum Studies. 

Over the last five years, Lauren explored museum visitor perspectives on topics including biomechanics, contemporary art, and the Western icon, Buffalo Bill. Lauren investigates experience, whether gathering feedback on quality of presenters or listening to favorite field trip memories.

Besides her work with informal education institutions, Lauren developed technical skill in a variety of social sciences. She contributed to research on how teachers influence student motivation, drafted needs assessments for under-served populations and summarized state-wide data for social work causes.

Today, Lauren offers expertise using qualitative and quantitative approaches to guide strategy and planning. Under Illuminated Ideas, Lauren works with clients on evaluation projects from start to finish, and provides evaluation support for professionals or institutions conducting their own studies.


  • evaluation planning and instrument development
  • on-site data collection and training
  • qualitative and quantitative analysis
  • action-oriented reporting
  • presentations for increased evaluation capacity


Lauren serves on the Professional Development Committee for the Visitor Studies Association and is a member of the Data Visualization and Reporting FIG.